Computer & Consumer Electronics - Overstocked and Discontinued Products
WAM Europe Ltd. is, part of the Westcoast Group, a UK-based company with sales over £850m in 2011. They provide creative outsourcing and inventory solutions for end of line, discontinued, returned and recalled products. They have developed long standing worldwide partnerships with many of the major brands and leading retailers.
WAM Europe provides a comprehensive recovery service for returned inventory, including collection, sortation, refurbishment, remarketing and recycling. As Europe’s No.1 leading remarketing company, WAM Europe must make fast decisions and communicate deals quickly, effectively and with great discretion.
gotradelive's private commerce networking platform helps the company do just that, bringing yet another route to market, to add to their total multi channel remarketing approach. It allows WAM Europe to easily and quickly reach interested and qualified buyers that are specially invited to participate in a closed auction process on specific products. WAM Europe maintains complete control and confidentiality at all times. These auctions are very often held for just a few hours only and offer fantastic buying opportunities on exclusive WAM Europe deals.
WAM Europe, which began using gotradelive in mid-November 2011, conducted 10 live trading sessions in the first four weeks. Specific customers were invited to sign up to attend these sales events, using the gotradelive platform, with very impressive results.
"In our business, it’s all about providing effective and fast solutions to inventory problems"
According to Gary Richards, Business Development Director at WAM Europe, "We see this as an integral part of our B2B online strategy, to broaden our customer base and placing power".
"We were able to move all the stock we offered very efficiently and we exceeded our expectations," says Peter King, Managing Director of WAM Europe. "In our business, it’s all about providing effective and fast solutions to inventory problems…..speed, integrity and the ability to deliver time and time again".